Sunday, February 21, 2010

Blog assignment 1 (Deadline: 27th February midnight)

After watching the commercial, answer the following questions...



1. What do you think are the equipment used to produce this media?
(example: sound recorder - for the audio effects ...)

2. What techniques are used to produce this video?
(example: Colour, Size, Creative Language, othes..)

3. What is the purpose of this video?
(What is this media trying to sell you?)

4. Who do think this video is intended for?
(Which group of the population is this for and how do you know it is for them...)

5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)

34 comments:

  1. We think that the equipments needed to produce this media are cameras,tripod,sound recorder,lighting kit etc...
    The techniques are lighting techniques,etc....
    The purpose of this video is to tell people how good Hyundai is and persuading them to buy.
    We think that this video is intended for people who are intending to buy cars.
    The values are this video is conveying is thst Hyundai is a very good brand and that people should buy it as it is fast....etc
    I think that this video is effective as this video is very well done and I think that it is able to convince people in buying the cars.

    Group 9,Dynamic
    Sherly,Marcus,Ai Jia and Xing Ni

    ReplyDelete
  2. The equipments needed to produce this media are cameras, mike, recorder, computer, television and lightings.

    The techniques are colour, lighting, editing, size, creative language, extracting, etc...

    The purpose is to make the advertisment more funny in order to attract more ppl to buy the hyundai car.

    It is for ppl who want to buy cars and it is especially for the young generation who have jus gotten their drivers' license as they would think it is pretty cool that a toddler is riding it which somehow represents youth.

    We think that hyundai is a good car as shown in the advertisment, it is very fast and stylish. We think that this advertisment is done very well and is successful in convincing ppl to buy the car. It is also funny which will give a lasting impresion on the watcher.

    Group 1,ONE.
    Ananya, Wei zhi, Vanessa, Ashley.

    ReplyDelete
  3. 1) Video recorder, computer, recorders and special effectes.

    2) Editing, suitable musics and side effects.

    3) The commercial is trying to sell it's cars and are using kids as they are cute and people might buy the cars because of the attraction and cuteness the kids in the commercial give.

    4) It's for people who needs or wants to buy a car, like young teenagers as they might think that it is cool for even a toodler to drive in that car. Or it might also be for young parents or couple who thinks that little kid lik the one in the commercial are funny and adorable so it encourages them to buy it.

    5) We think that it is a good advertisement as Hyundai is a popular and trusted brand so the buyers would be ensured that they will be satisfied with the car they are buying. However, we think that it is not very safe as this might encourage other little kids to do the same as they might think that it is fun and might pick up 'pretty girls' XD

    Group @, B.O.O.M.Z.
    JiaYing, Anabel, Clarissa, Edwin.

    ReplyDelete
  4. 1)video recorder,computer and photoshop.
    2)Editing,gudance from pros and lighting effects.
    3)It is trying to sell its cars and using kids to promote themselves to be a safety brand of car,so buyers can buy in peace.
    4)Its for just married couples or just give birth parents who want top piority for their sons or daughters or their loved ones.

    5)The advertisment is a good and successful one as they promoted safety about their product.But they did not showed real facts on whether the safety is just making it up or is true

    Group:ROOSTERS!
    Member: C.Yihxuan,S.Jiahao,anisah AKA Yati(maid)^^ and waiting

    ReplyDelete
  5. 1)Vedio recorder, photoshop, sound recorder, computer,special effects..
    2)Size, lighting effects, sound, colour, innovative languages..
    3)The main intention is to let people know of this new Hyundai car and requesting for them indirectly to buy it.
    4)We think it is probably for people of the younger genenration as there is a toddler riding it.
    5)It is good that they are innovative of selling off this product but it also may encourage real life toddlers to do what was shown in the advertisement.
    Done by: Sakinah, Nabilah, Yi Ling, Jun Heng

    ReplyDelete
  6. 1) video recorder,photoshop,animation
    2) lighting effects, sound, colour
    3) it is to encourage people to buy their products
    4) it is for parents as there are toddlers in it
    5) it may not be safe as the toddlers might follow what is shown on the commercial and started driving the car on the road

    ReplyDelete
  7. I think the equipments used for this videos are camera , tripod , computer , audio effects and green screen software .

    The techniques used for this videos are colour , creative languages , sound and the baby .

    The purpose of this video is to tell viewers that another 'kind' of Hyundai car is out .

    This video is intended for adults who have a driving licence and is looking for a suitable car to buy .

    Although this video uses toddlers to promote this video by attracting viewers, I think it is not really suitable as toddlers are not supposed to drive on the road , date etc .

    ReplyDelete
  8. @ Clarissa, Edwin ; He's computer spoiled.

    1. What do you think are the equipment used to produce this media?

    Answer : video, camera, light effects, computer + editings, music.

    2. What techniques are used to produce this video?
    Answer : colour, photoshopping, light effects, music, character (the baby) .

    3. What is the purpose of this video?
    (What is this media trying to sell you?)

    Answer : It meant that there is a new Hyundai car and it's encouraging drivers to buy it.

    4. Who do think this video is intended for?

    Answer : Teenagers above 18/17 (unsure) that have a driving license and can afford the car.

    5. What values do you think the video is conveying?

    Answer : It isn't safe as younger toddlers might follow, and it could be dangerous. Though the commerical is a success, i suggest they should use models and older teenagers, thus , it's more eye-catching.

    end ; (:

    ReplyDelete
  9. 1)video recorder,computer and photoshop.
    2)Editing,gudance from pros and lighting effects.
    3)It is trying to sell its cars and using kids to promote themselves to be a safety brand of car,so buyers can buy in peace.
    4)Its for just married couples or just give birth parents who want top piority for their sons or daughters or their loved ones.

    5)The advertisment is a good and successful one as they promoted safety about their product.But they did not showed real facts on whether the safety is just making it up or is true

    ReplyDelete
  10. 1. Video recorder , photoshop , computer , light effects , sound effects

    2. Profesional actors , humour , colours .

    3. it is trying to sell their new car .

    4. for families of 4 or 5 and those interested in buying a car :D

    5. It catches people's attention with it's humour and by using young kids . But they should elaborate more on why this car is good for families .

    ReplyDelete
  11. 1)Video recorder,sound recorder,computer
    2)Photoshopping,colours,characters
    3)It is trying to encourage people who are finding cars that suit them to buy the product
    4)It is for people who are interested in buying the product
    5)I think it is effective as it is creative and innovative but i do not think that it is safe as the the producer never thought of the child's safety and the child might injure himself during the the process

    ReplyDelete
  12. 1)Sound recorder for the sound effects, mike to get the sound loud and clear, cameras to capture the scenes, sound equipments to adjust the sound, lighting equipments to give some light to the place, a green screen for editing the back ground, computer and photoshop to touch up on the whole video.

    2)Colour, siz, creative language, lighting, extracting, ect.

    3)It is trying to impress the watchers into buying their car.

    4)It is for the youth or for people who want to feel young and people who are interested in buying a car.

    5)This video has been successful in making a convincing commercial as people will think that hyundai is a fast and good car. This video will leave a lasting impresion on the watcher.

    ReplyDelete
  13. Q1. Video recorder for taking the video, sound recorder for sound effects, camera for capturing the background,lighting equiments to control the lighting and computer for editing and putting the video together.
    Q2. Colour, lighting, photoshop, size and creative language.
    Q3. The video is trying to promote and make people buy their product which in this video is the Hyundai car.
    Q4. It is for people with official driving license and is looking for a good car to buy.
    Q5. IT is effecive. It shows that the car is so easy to drive that even a baby can do it. It poses danger to the public as when kids see this video they might want to follow and when they follow, there might be traffic problems, accidents etc.

    ReplyDelete
  14. Q1) camera to capture the motion,sound recorder to record the sound,lighting to brighten up the place and computer to edit e video
    Q2)lighting,photoshop and colour
    Q3)it is trying to promote the product they are selling which is ths hyundai car to people
    Q4)it is for people who knows how to drive
    Q5)the commercial is succesful in promoting e product as it shows that when u drive the car, people would be amazed at how nice and how fast the car can go.

    done by:
    Vanessa Lim

    ReplyDelete
  15. Q1. Camera-capture pictures. Cam-corder-record movement of characters down. Computer-put together all the different types of pictures and video.
    Q2. Attractive colours, Creative pictures, photo shopping the kid to drive the car and surfing.
    Q3. They are trying to sell the Hyundai Car that they had newly invented.
    Q4. It is intended for people who drives and wanted to buy a car or people who wanted to give a car to their relatives or friends who know how to drive.
    Q5. This commercial is successful as people who watch it may think that the car is very easy to drive that even a small kid knows how to drive it. It may be dangerous for kids to watch the commercial as they might learn the kid in the commercial by taking their parents or anyone's car key and go out by themselves on the road wanting to drive a car. If they go out on the road by themselves, accidents might happen.

    Done By: Vernice Ng (16)

    ReplyDelete
  16. -THIS COMMENT IS POSTED BY YONGLUM, NOT VERNICE-

    Q1: Sound recorder, video recorder, computer, lighting...
    Q2: Cool and sleek colours, photoshop...
    Q3: Trying to sell the new HYUNDAI car to interested buyers...
    Q4: For drivers that are interested in buying a new car...
    Q5: Successful as people get to see the good points of the car, like how smoothly it moves...

    DONE BY: YONG LUM (36)

    ReplyDelete
  17. Q1.Computer-edit pictures or videos/put the pictures/videos together.Camera-take pictures/videotape videos.
    Q2.Photoshopping,Bright colours,Creative pictures
    Q3.To tell us that this Newly-invented Hyundai Car is so easy to drive that even babies could drive it.
    Q4.To people who have just got their car license and wants to get a car that is easy to drive.It might be also for people who are not that good in driving to drive it.
    Q5.I think this commercial is effective.Drivers who are looking for a car that is easy to drive might want to buy it.Yes,there are dangers.Kids who watch this commercial on television might follow what the kid in the commercial did.They might be car accidents.

    ReplyDelete
  18. 1)video cameras,computers,tripod stand
    2)photoshop,colours,pictures
    3)trying to sell the new Hyundai car invented
    4)for drivers who intended to buy new cars.
    5)it is successful as the car move smoothly even when the baby wasn't driving it.

    ReplyDelete
  19. 1) Photoshop effects, light effects, video recorder
    2)Light effects and colours
    3) To advertise for the Hyundai car
    4)Intended for car buyers (adults)
    5)It is effective as it can go on different kind of grounds but it may be sort of harmful as babies without parents guidance on seeing this may try to do the same thing.

    Done by: Shifra (21)

    ReplyDelete
  20. 1) video cameras- to capture the scenes.
    computer- to edit and add effects to the video.
    sound recorder- to record what they want to promote.
    lighting- to brighten the place.

    2) Colours, sizes, photoshop.

    3)The purpose is to promote the Hyundai car in a attracting way, the baby drives th car.

    4) It is intended for people who want to buy cars that can move at a fast and smooth speed.

    5) The video is effective as the video has shown that the car can still move, breaks and turn smoothly on a sandy road. But there is danger in this video because, if children have seen this video, they may try to do the same thing. Which is dangerous as small children cannot drive.

    ReplyDelete
  21. 1) Camera - to capture the video.
    Computer - to edit and add in music into the video.
    Green Screen - to put the video effects on the background.
    Lights - to brighten up the scene to capture it.
    2) Sound, Colour, Video Editing.
    3) This video is trying to advertise people to buy this car.
    It is trying to let the audience leave an impression on this advertisment as it is quite cute and people will remember it as they will remember it.
    4) This video is intended for young aldults who just got their licence and its easier to drive as when babies drive it, it also means that it is a beginner kind of thing.
    5) I think that the video is quite effective as it tells people that Hyundai has another new kind of car to sell and tell people to buy it. The advertisment also lets people to leave a impression on the video.

    ReplyDelete
  22. 1. What do you think are the equipment used to produce this media?
    ------------------------------------------------
    Camera- To, of course, capture the actors and provide video clips.
    Computer- To perform color correction, add in music, cut out parts of the video that are unneeded so as to fit within a certain timeframe, and put the clips in the correct order.
    Green screen- To create the impression the car is moving, etc etc.
    Set pieces- To film the video in, unless they are using real life areas.

    2. What techniques are used to produce this video?
    ------------------------------------------------
    Focusing on characters important to the video and blurring out the background is used to emphasize the importance of certain characters.
    No one in the video actually speaks or says anything except the narrator in the end, instead showing the unfolding of events via gestures and actions.
    At the end, the Hyundai is in the dead center of the video, contrasting everything else in the final shot. This is to draw the viewer's attention to the Hyundai. The words are also quite bold and standing out from the background.

    3. What is the purpose of this video?
    ------------------------------------------------
    It is trying to sell the idea of youthfulness and the next generation. It is trying to tell the viewer that it is a next generation car, for a newer generation to use and enjoy; as in, the targeted audience.

    4. Who do think this video is intended for?
    ------------------------------------------------
    It is for the youth of today, and those who would wish to relive their younger days.

    5. What values do you think the video is conveying?
    ------------------------------------------------
    It was certainly a very interesting and eye-catching video. But while it might serve that purpose, it does not fufill it's main objective; getting people to buy the car, at least not for me.

    -Eric Tan Aik, 38

    ReplyDelete
  23. 1)video recorder,computer and photoshop.
    2)Editing,gudance from pros and lighting effects.
    3)It is trying to sell its cars and using kids to promote themselves to be a safety brand of car,so buyers can buy in peace.
    4)Its for just married couples or just give birth parents who want top piority for their sons or daughters or their loved ones.
    Anisah 5 (helping her post because shes busy)

    5)The advertisment is a good and successful one as they promoted safety about their product.But they did not showed real facts on whether the safety is just making it up or is true

    ReplyDelete
  24. The previous comment is for anisah(5) helping her post due to some reasons

    ReplyDelete
  25. 1)Video recorder, photo shop, sound recorder, computer,special effects..
    2)Size, lighting effects, sound, color, innovative languages..
    3)The main intention is to let people know of this new Hyundai car and requesting for them indirectly to buy it.
    4)We think it is probably for people of the younger generation as there is a toddler riding it.
    5)It is good that they are innovative of selling off this product but it also may encourage real life toddlers to do what was shown in the advertisement.

    ReplyDelete
  26. 1)I think that the equipments used in this video are video cameras,computers and microphones.
    2)The techniquesused in this video are photoshop,sound effects,color and innovative languages.
    3)This video is trying toadvertise their hyundai car and attract people to purchase it.
    4)I think that this video is intended for newly-weds and couples who have kids and want to buy a family car because they used a toddler in this video.
    5)I think that this video is effective because they were creative enough to use a toddler in this advertisement to attract people.But there might be some dangers because as people watch this video,they might be concerned if the toddler was injured while filming this advertisement.They might think that the company is not concerned about the toddler's safety while filming the video and therefore,they will have a bad impression on the company.

    ReplyDelete
  27. 1) computer, video recorders, photo shop, green screen...
    2) editing, sound , innovative language and lighting effects
    3) the purpose for the video is to tell the public that they are selling a new car model
    4) i think the video is trying to target those who have just learn to drive
    5) it may be an unique idea to use toddlers but those toddlers may tend to follow suit and will pose a danger to their lives

    ReplyDelete
  28. 1) The video uses computers , video cameras , microphones.

    2) The video uses computer tricks , entertaining music and photoshopping.

    3) The purpose of this video is to attract people to buy the car shown in the commercial.

    4) This commercial is mainly for adults whom are interested to buy cars.

    5)The video is rather effective as they were creative to use toddlers to be the main characters using the car in the video , showing that they can do many things with the car around.

    ReplyDelete
  29. The equipment used are voice recordor, audio effects, cameras and tripod.
    The technique used are captivating video, photoshop and innovative language.
    Purpose is to catch people attentin to buy their cars.
    This is mainly for people who drives cars or are interested in buying new cars.
    I think it may not be effective as they did not show how the car works or the car other special function, like their maximum speed is higher etc.
    This also may bring harm to the public, toddler may follow what was shown on the video, thus causing harm to themselves.

    ReplyDelete
  30. The equipment used are voice recordor, audio effects, cameras and tripod.
    The technique used are captivating video photoshop,creative language and entertaining music
    purpose is to catch people's attention to buy the car
    this is mainly for people who needs a car or wanted to change a car
    I think that it may not be effective as they never say how the car functions and what is it's things that are special
    The car may also be not trusted as it is drove by a toddler and maybe other children may learn from the advertisement and start to drive a car

    ReplyDelete
  31. 1)they use video recorder,photoshop,animation,audio effect and sound recorder
    2)lighting effects,editing,musics,colour
    &size
    3)it is trying to sell the toyota car
    4)it is for parents who have children around that age and foradults who is just started driving as it shows that even a toddler can drive.
    5)the advertisement is not safe as the toddlers might follow what the advertisement show.

    ReplyDelete
  32. 1)The equipments used are cameras, voice recorder and animation.
    2)size, lighting effects and entertaining music.
    3)It is trying to advertise the car.
    4)It is for adults who drive car or wish to change their car.
    5)The advertisement is not safe as it is shown by a toddler. other toddlers might follow after they watch the video and cause themselves injure.

    ReplyDelete
  33. Syahira :
    1. Camera , lighting effects
    2. Colours
    3. It is advertising the car
    4. It is for adults
    5. Yes it is a success as it attracts people .

    ReplyDelete
  34. 1)computer,camera,light
    2)colour scheme
    3)to convince car buyers to buy that new car
    4)adults
    5)

    ReplyDelete