1) Colour
a. Are the colours loud, bright and bold?
b. Are the colours dark and dull?
c. How does the colour of the background, title, slogan, characters affect the mood created? i.e. bright colours usually create a happy mood while darker colours are generally more serious.
2) Size
a. Is the positioning of objects, actors, and text within the frame of a poster meant to achieve a particular effect? Explain.
b. Which are the items (characters, font) in the poster which are bigger in proportion to the rest? What effects does that present?
3) Creative language
a. Is there a slogan in the poster?
b. Is the slogan catchy or memorable? Why?
c. Is the title (For a movie or the name of a product) prominently featured? Is the text easy to read?
d. Do you think this poster is persuasive? Will you buy the product? Why?
e. What are the other information present in the poster which will affect your purchasing decision?
4) Other techniques
a. Is any information withheld from you? Are some details left out intentionally?
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