Tuesday, April 6, 2010

Blog Assignment 2 : Blog comments (Deadline: 11 April)

Examine the poster and post your answers to the following questions in the comments box. Remember to write your REAL NAME at the end of the comments.



1. What do you think are the equipments used to produce this poster?


2. What techniques are used to produce this poster? Elaborate on the following aspects:

a. Colour
b. Size
c. Creative Language
d. Others...


3. What is the purpose of this poster?
(What is this media trying to sell you?)


4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)


5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)

28 comments:

  1. 1)I think computer , camera and lightnings are used to produce this poster.
    2) a : vibrant and attractive colours are used .
    b : the 'important' words are big enough .
    c : the word PLEASURE is used .
    d : they used girls with skin tones which are quite alike with the different types of kinder bueno .

    3) It is trying to promote us the different types of kinder bueno .

    4) I think it is for anyone who loves chocolate.

    5) I think they're being a bit racist because, not only people having the same skin tone as the chocolate can promote it . The boy looks flirtatious too .

    TEE YI LING (:

    ReplyDelete
  2. 1) Camera, Computer, printer and lightings.

    2a) Striking and bright colours are used to attracted everyone's attention.

    2b) They enlarge the important words like pleasure which mean you will enjoy it.So that viewers will think that the chocolate represent pleasure.

    2c) The creative language use is " Double the pleasure". Before people look at this advertisement, they did not know that "pleasure" could be doubled. But when they saw this advertisement, they can see that when they eat the chocolate, they will be twice happier compared to eating other chocolates.

    2d)They shows which skin tone colour of people like to eat which type of chocolate they promote. Which attract others attention when they see the advertisement. They also use the technique elaboration. The guy's facial expression is rather overboard which will also attract others attention.

    3) To promote how delicious the chocolate is and how others will enjoy is when thay had eaten the chocolate. So as to increase the sales of the chocolate.

    4)Yes, the advertisement is effective. When others saw the advertisement, how the poster is elaborated, they will feel that the chocolate is very delicious and would had wanted to have a taste of it. Besides that, the actor and actresses in the poster saws how they had enjoy themselves when they had eaten the chochlate. This will also make others thinks that their "pleasure" will really be double when they had eaten the chocolate as compared to eating chocolates of the other brands.
    I think there will be danger if this poster is publish. Firstly, the poster contain some kissing sence which is mostly to the adult sides and is unsuitable for children of very young age to see it and mostly children of those age are the ones eating chocolate. Secondly, the actor in the poster offered the white chocolate to the blonde and the dark chocolate to the indian girl. This may cause a race riot as others may think that the advertisement company is applying that the blonde are only allowed to eat the whilte chocolate and the indians are only allowed to eat the dark chocolate.

    DONE BY: VERNICE NG (16)

    ReplyDelete
  3. 1)Computer-edit the picture.Camera-Capture the photograph.Lightings-make the photograph brighter.
    2)Colour-Attractive colours are used.Red is used to attract people to look at the poster and buy the chocolate.
    Size-The size of the words that are used to attract people are extra big.
    Creative Language-By saying"Double your pleasure",they mean that two new types of kinder bueono and they can double our pleasure.
    Others-They used a rather fair model to represent the white chocolate and the rather dark model to represent the darker kind of chocolate.
    3)The media is trying to sell different types of kinder bueno to us.
    4)I think it is mostly for males.It is because on the poster,it shows two models kissing a guy together.I think it was to say that people who eat kinder bueno will feel like they are getting kissed by girls.The "kiss"will be very sweet.
    5)It is quite effective because guys who see it might want to try and see how it feels like.However,people who thinks that it is just normal chocolate will complain because they feel like they had got cheated of their money.
    Done by: Toh Rui Xin,Seraphina(26)

    ReplyDelete
  4. 1.Camera-to capture the picture,computer-to edit the picture,lightings-make the picture brighter
    2.-Bright colours that attracts people attention .
    -The skin tone of the people links to the colour of the chocolate.
    -The guy's expression shows how he enjoys the pleasure of having the chocolate.
    Done by:Jiaxuan:) (19)
    -They use "double your pleasure" instead of other simple words.
    -The size of the words is big which are used to attract people.

    3.It is trying to promote the different type of flavours of the chocolate to the people.

    4.It is for people who loves to eat chocolates and for people who likes to try new flavours of chocolates.As this picture shows that one of the flavours is NEW.So there must be people that willing to try the new flavour.

    5.I think it is effective as people will like to feel the "double pleasure" shown on the poster.The guy's expression make convinced people to buy the chocolate.I think it is dangerous when this photo is published as there is kissing in the photo .When a child sees it, it may not be very good as the young children may follow what is shown on the photo

    ReplyDelete
  5. opps, my name is the center .
    Doneby:JiaXuan:) (19)

    ReplyDelete
  6. 1) Cameras, computers and editing.
    2) a. The colours are bright and can attract people's attention.
    b. The size of the main words are big enough to attract people.
    c. The advertisement used PLEASURE.
    d. They used a girl with a fair skin tone and a girl with darker skin tone to represent the flavours of kinder bueno
    3) It is trying to promote the new flavour of kinder bueno.
    4) It is for people who likes to eat chocolates.
    5) It is effective as they used the skin tones to promote the product, but they are being abit racist by using different skin tones. The darker skin tone girl is being represented by the dark chocolate, making people feel that the advertisement is trying to say that they are "black".
    Liew Jun Heng:)

    ReplyDelete
  7. 1) I think the equipments are camera,photoshop and modern technology of computers.
    2a)The coulour is brighten on the characters to emphasis more on them so that they will look more outstanding.
    2b)The size of the product is just right,not too big or too small to be less eye catching than the models.
    2c)Double the pleasure gives buyers more sense of urgeness to buy
    2d)A girl with a black skin tone and a girl with a more fair skin tone,each standing on one side.
    3)It is trying to tell people that there are two flavours of the product nnow and they shouuld buy it.
    4)It is intended for buyers of any age as long as they fantasise chocolates.
    5)No,it is giving a wrong idea by using a black and white girl as a mascot for the advertisment,it may result in racism conflicts if either party,refering to black people,is not happy or misunderstands it. And double the pleasure may lead the smaller kids who are immature to get the wrong idea(:
    Done by: ChongYihXuan(30) Roosters!

    ReplyDelete
  8. 1) camera and photoshop
    2a) it has a bright colour it will attract people attention
    2b)the size of the picture and the word is big enough to attract people
    2c)the sentence has a meaning that means the chocolate is nice in other way
    2d)they use 2 different skin tone that represent the different type of the kindwer bueno
    3)it is trying to sell the chocolate (kinder bueno)
    4)it is for youngsters
    5)it is quiet effective as it promote the chocolate by using the people
    and colourful words.
    by : valentino (40)

    ReplyDelete
  9. 1.photoshop,camera and colour
    2.size to mke it suitable for the page
    colour to make it attractive and easier to catch people's attention
    words to make the chocolate seems good
    appearance of the people chose in the ad could make people feel to want it
    3.it is to make us think that this brand of chocolate(kinder bueno)is good and wants us to but it
    4.it is for people who like to eat chocolate as it shows using people enjoying the feeling of the chocolate
    5.it is to let you feel that when having this chocolate,you can have two peasure at the same time just like what is on the poster and the designs and colours use really could attract our attention so i think that this poster is effective
    by:chew jia hao(29)

    ReplyDelete
  10. 1)camera,computer
    2)a)so that ppl know that which girl represents which kinder bueno
    b)big enough for ppl to see everything
    c)ppl get attracted to buy it
    3)its trying to sell me the new kinder bueno white
    4)its intended for ppl who loves kinder bueno or chocoholics

    ReplyDelete
  11. 1)I think cameras and computers are used.
    2)colours.It just attracts a person's attention.
    3)I think that the media is trying to sell me kinda bueno...
    4)I think that this video is intended for kids.The chocolate in there just attracts them.
    5)I think that this poster is trying to tell us that kinda bueno tastes very good...They are sort of 'persuading' us to buy kinda bueno.

    ReplyDelete
  12. 1)photoshop, camera, lightings, effects, computer.
    2) colours, for attraction. Size, for people to see. Creative language, so people will understand and thinks it makes sense.
    3) trying to tell us there's a new kind of flavour for kinda bueno, and hinting us to try it.
    4) children who can start chewing sweets ; chocolate.
    5) not really good. there's kissing, which kids might imitate them, quite gross. and using whiter skin coloured people for th kind flavour and darker ones for th other flavour seems abit bad. cause it tells people that they're being racist, yeahh.

    ReplyDelete
  13. 1) computer, photoshop, camera, flashlights
    2)a)attractive colours
    b)big words to attract people
    c)the phrase'double the leasure' to make the product sounds nice
    d)they use girls with a fair skin to represent the white chocolate and a darker skin for the black chocolate
    3) i think it is trying to promote their new flavours
    4) everybody who likes chocolate
    5) not effective.it is racist for them to use a white person to represent white choclate and a black person for the black one.

    ReplyDelete
  14. 1. The techniques that are used to produce this poster are Camera, Lightings, Photoshop, Computer, Models.

    2. The colours of the poster is the main colours of The kinder Bueno Chocolate that they are promoting.

    3. The purpose of this video is to promote Kinder Bueno Chocolate to everyone and to encourage people to buy it when they see this so they know that they saw this new product and they want to try it. Since there is a "black" girl which represents the original Kinder Bueno, and there is a "white" girl which represents the new Kinder Bueno Product and both of them are kissing the guy and the guy gets the double of the pleasure. So, when you eat this chocolate, you will feel double of the pleasure.

    4. This poster is intended for teenagers or aldults who want to try a new product from Kinder Bueno.

    5. The poster has positive points and negative points if you want to say it is effective because the advertisment is quite funny and has bright colours to attrat people's attention and this is the positive point. The negative point is people might think that this might be a little bit racist because in the past the "white" people used to insult the "black" people and know the "black" girl is kissing the "white" guy and that is the negative point.

    Tan Xin Li Ashley (22)

    ReplyDelete
  15. 1)I think that the equipments used to produce this poster are cameras,computers,printers and lightings.
    2)I think that the techniques used are colours and products.Colours are used to brighten up the poster to make it look attractive while products are used to be advertised.For this poster,Kinder Bueno products are used.
    3)The purpose of this poster is to attract people to buy this Kinder Bueno Chocolate.The company used models to advertise their products and use a creative way to do it.They create a funny picture which will attract people to look at the poster.
    4)The poster is intended for chocoholics and children who loves sweet stuff.
    5)I think that this poster is effective to advertise the company's products because when children see this poster,they will definitely be entertained by the funny way the guy looks and beg their parents to buy that chocolate.It does not have any danger at all because the pictures will not scare the children away.Instead,it will entertain them and the pictures are not scary or disgusting at all.

    Gan Qi Ling (6)

    ReplyDelete
  16. 1) the equipments used are cameras , computers , Photoshop and printers .

    2) they used outstanding colours the follow the products theme colour and catches people's attention .

    3) it is trying to sell a chocolate bar .

    4) it is intended for chocoholics and children who love chocolate

    5) this poster is effective as it catches the people's attention and make them eant to buy the product the poster is promoting .

    Nabilah (15)

    ReplyDelete
  17. 1) The equipments are camera to take the picture; lightings to make everything look brighter and attractive; compter and photoshop application to make changes to the picture before printing it out; the printer to print out the poster.

    2)Bright colours are used to make the poster look more brighter and attractive. The wordings are in white which is outlined by a thick layer of red which makes the wordings more clearer to see.

    The pictre is a close-up of the people which makes them look bigger and better to see. The word 'double' is in capital and in a slighter bigger size which means they are trying to highlight the word and the word 'pleasure' is in big words which means that it is full of pleasure.

    They are trying to say in their creative language that the Bueno is extremely delicious and that if you eat it, girls might come after you and there are double flavours which will mean double the amount of girls after you.

    3) It is trying to sell us the chocolate bar which is now in two flovours. the american girl refers to the white choolate flavour and the black american girl refers to the chocolate flavour and now with the two flavour you can get any kind of girl to run after you. Now it is double the flavour, double the taste, double the girls, double the pleasure and double the fun. the new one is better.

    4) I think it is for young men or teenagers who want girlfriends or want girls to run after them or want a push-up in their popularity graph.

    5)It is quite effective as the use of colours and the creative language is good and will be able to attract a lot of people to eat the chocolate bar. the poster is also quite funny in a way that eating a chocolate bar will make you more popular and make girls run after you. There is one danger in the picture and it is thatthe poster is a litle racist as they used different people's skin colour to defferenciate between the flavours of the chocolate.

    Ananya(1)

    ReplyDelete
  18. 1)The equipments used to make the poster are camera to take the picture, lighttings to make the picture brighter, photoshop to make the neccessary changes to the picture, and a printer to print the picture out.
    2)Red is used for seductiveness while white is used to highlight the words used.
    3)This poster is trying to sell both the new and old chocolate bar. The white american girl refers to the new white chocolate bar while the black american girl refers to the original chocolate bar.
    4)The poster is intended for guys who would want girls to run after them, especially geeks.
    5)The designer of this poster is rather racist as it differenciates the white american girl and the black american girl.

    ReplyDelete
  19. 1) Camera, lightings, computer
    2)
    a - Red colour is used as it is an attractive colour, to seek people's attention
    b - words more important has a bigger font size
    c - emphasies on the important words
    3) To sell/promote the product - 'kinder bueno' white and dark chocolate
    4) Fpr people who loves eating chocolates ;ike teenagers or children who loves sweet stuffs
    5)People will be convinced by the guy's expression, and would like to have a taste of the chocolate of the 'double pleasure' shown in the poster. Young children without parental guidance would learn from the guy, flirtatious look... which is no good.

    Shifra Siah(21)

    ReplyDelete
  20. 1)computer,camera,printer
    2)photoshop.strong colouring are used to attract attention.bigger fonts on words to empasise more.
    3)they are trying to sell the new flavou of kindo bueno.
    4)for youngsters and children
    5)it is effective because it shows that you will get double of it.

    ReplyDelete
  21. 1. computer, camera, lightings, printer and photoshop programme.
    2a. the colurs used in this poster is very bright and attractive.
    2b. the words in this poster is big enough to catch passer by's attention.
    2c. this poster made use of words to bring out what wonders the chocolate will do for them such as "pleasure".
    2d. they made use of people of two different skin tone to compare with the double flavoured chocolate.
    3. this poster is trying to sell the chocolate that comes in double flavours.
    4. it is meant for people who like chocolates or who are looking for new types of chocolates to try.
    5. in this poster, they are being quite a bit of a racist as they used a white american to compare with the white chocolate flavour and a black american to compare with the normal brown chocolate flavour. this poster also might post a bit of risk and danger. the posters have unsuitable scenes for children and most people who buy chocolates are children. however, this poster might work towards adults as they are mature enough to see those scenes and the expression on the guy's face is quite convincing,at least convincing enough to buy the passer-byer's heart.
    done by: Sheryl

    ReplyDelete
  22. Touch up. I missed out Question 4 on my previous post. Question 5 is posted as Question 4.

    4) I think this advertisement is for anyone that likes to eat chocolate or has sweet tooth. This advertisement is meant for them because only those group of people will pay attention to this type of advertisement and buy the product to try it. This will again improve the sales of the product.

    DONE BY : VERNICE NG (16)

    ReplyDelete
  23. 1. What do you think are the equipments used to produce this poster?
    Camera, Computer, Printer

    2. What techniques are used to produce this poster? Elaborate on the following aspects:
    (a) The colors of the packaging of the kinder bueno match the color scheme of the girls' clothing, and in fact, the poster itself.
    (b) "Double your pleasure". The words are quite big and visible so as to attract attention, especially the word "pleasure".
    (c) Pleasure has a double meaning. Pleasure as in the taste of the chocolate, and pleasure from the two girls.
    (d) The girls' skin color is used to represent the different flavours of the kinder bueno chocolate.

    3. What is the purpose of this poster?
    It is trying to sell the idea of having two different flavours for the chocolate as new and a thing to be happy about.
    It's trying to sell the new flavour of the kinder bueno chocolate.

    4. It is for men that like chocolate. "Sex sells" is a very common business maxim, and put into play here. The happy man in the middle is supposed to represent the viewer, and the two girls the chocolate, and the sudden pleasure at eating the chocolate, akin to being kissed.


    5. What values do you think the poster is conveying?
    Could be conveying the idea that "two is better than one". Neither flavour is better, but you should buy both for "double the pleasure". It would be effective among certain groups of people(men).

    -Eric Tan Aik (38)

    ReplyDelete
  24. 1.The equipments use are cameras, computers and photoshop program.
    2.Their are bright colours in this poster so that it will catch the attention of the passer-bys.
    The size is bog so that people can see it easily.
    It uses a way to phrase wad they want to tell poepel in a way so that it is interesting and
    will catch the attiention of peopel who see it. it alos has a little bit of humor in it.This makes it catchy.
    3.The purpose is to promote two kinds of flavour of chocolate and promoting that the chocolate is as good as two girls kissing you.
    4.IT is intended for young adults or teenagers as the "joke" in the adcvertisement will be mostly understood by them as the situation in the poster is wad some teenagers want.XD
    5.This poster is effective as it bings across a clear and easy to understand message.but it might bring some attention to its racial related issue in this poster.The black skined Girl is holding a brown chcolate bar and the white girl is holding a White milk chcolate bar, this is clearly racist as the colours of the chocolate is representedw by the skin colour of the girls.Some People might not be happy with this as they may have racial issues with this kind of insulting poster to them.
    Class 1-2 Lee Wei Zhi(33)

    ReplyDelete
  25. 1) Cameras-to take the picture of the people in this poster.
    Computer-to edit and add effects to the poster.
    Lighting-to brighten the picture and make it more attractive.

    2a) Colour : They used the colours, white and red which is a matching colour. The colours mostly used ( white and red ) in the poster is also the colour of the chocolate packaging. This can leave a deeper impression to the viewers as they can remember the brand of th chocolate by th colour of its packaging.

    2b) Size : The size of th words are big and clear enough for viewers to see even when they are just having a glance at it.

    2c)Especially the word pleasure that is referring to both the picture and the chocolates . It means that the pleasure had when eating the chocolate is as pleasure as being kissed by two girls.

    3) It is trying to sell the kinder bueno chocolate and the new flavour.

    4) It is intended for people who have a sweet tooth. And people who like to eat chocolates like children.

    5) This poster is effective as it uses creative language to promote the chocolates. With the bright colours used, the easy to understand language and picture.

    ReplyDelete
  26. 1) camera,computer

    2a)colour- the poster is very bright and it uses red and white.
    b)size- e heading of e poster is very big so that people will be able to notice it from afar easily.
    c)the heading double your pleasure shows the audience tat after eating it, they will feel very doubly happy

    3) it is trying to sell the kinder bueno chocolate with its new flavour

    4) it is intended for people who likes to eat chocolates.

    5)it is effective as the way they promote the product is very creative and e picture makes people interested in what the chocolate will taste like.

    ReplyDelete
  27. 1)photoshop,colour,computer and camera.

    2a)it is very bright and vibrant,which attracts people's attention easily.
    2b)the fonts are big enough for everyone to see.
    2c)the heading double your pleasure may make the audience want to try out the chocolate to find out if it's really so tasty.

    3)it is trying to recommend the chocolate to the audience.

    4)it is intended for chocolate-lovers.

    5)i think it is effective as people will want to buy the chocolates after reading this advertisement as it makes them want to try it.
    -Wei TingxD(25)

    ReplyDelete
  28. so it is very nice post...Great information to in this post.

    Airport Transfers

    ReplyDelete